Under the lockdown restrictions of 2020, a lot of couples, and single people,  have found that their sexuality leaves something to be desired.

As Effective Hypnosis was forced to take business online, we found that customers were perfectly happy to accept hypnotherapy online and

In fact, the Journal of Sexual Medicine reported, in May 2020, that  60% were having no sex, even masturbation, in a survey on Social Distancing and Sexual Activity. The survey interviewed 868 people and found that only 39.9% had engaged in any sexual activity within the previous week.

We have had a lot of Erectile Dysfunction cases and Loss of Libido and Vaginismus come up a lot. we have found that online therapy has given many pleasing results. We welcome further enquiries. Online therapy has reported some pleasing results.

You may feel that you are different, more sensitive, or just don’t really fit in with society in general – when it comes to your sexual drive and participation. But really there is no normal.  Effective Hypnosis aims to help people overcome sexual anxieties in order to make them completely comfortable.

In 2019 Matthew  completed training with The Essex Institute in order to qualify with a Diploma as a  Specialist in Psychosexual Dysfunction. He can use psychosexual therapy to help people overcome  guilt, shame and embarrassment – helping with male and female problems, such as :

Male Problems                                                                                                                                                     Female Problems


Erectile Failure                                                                                                                                                      Vaginismus ,                                                                                                                               

Premature Ejaculation                                                                                                                                                      Penetration anxiety,

Withheld Ejaculation                                                                                                                                                         Anorgasmia,

Penetration Anxiety,                                                                                                                                                          Persistent Sexual Arousal Syndrome,

Pelvic Steal,                                                                                                                                                                          Post Coital Nausea,

Inability To Ejaculate                                                                                                                                                        Hyper-orgasmia,

Erectile Pain,                                                                                                                                                                        Obsession,

Fetish                                                                                                                                                                                     Apparent Addiction,

Priapism,                                                                                                                                                                               Dyspareunia,

Obsession,                                                                                                                                                                             Hypoactive Sexual Desire disorder,

Apparent Addiction                                                                                                                                                             Exhibitionism



A few of these are physical problems that can be sorted out with your GP and/or aids, but others are psychological and can be treated. Phone 01895810772 /07732391008 to book, an initial consultation.

Hypnotherapy can be used to help build sexual confidence to start relationships.

Matthew can help with SEXUAL DYSFUNCTION issues, that affect a large percentage of men, at various stages. Many men are too embarrassed to discuss it, but Effective Hypnosis is there to help. We can  also help with fertility issues.

Overcoming sexual performance anxiety

Whether due to expectations or personal worries, it is common for men of all ages to experience performance anxiety and erectile dysfunction at some point.

Stress about sex can lead to performance anxiety. This, in turn, can lead to erectile dysfunction (ED), which is difficulty getting or keeping an erection, or premature ejaculation (PE).

Performance anxiety and ED may be linked in several ways. Stress and anxiety about performing sexually or whether or not you are pleasing a partner can cause sexual dysfunction in both men and women. Anxiety kills sex, it is a huge part of ED. Even when the medical causes have been solved, anxiety may keep ED in place long after the medical issues have been solved. Hypnotherapy can help here.

When these personal sexual expectations are not met, it may lead to a feeling of being unworthy or incapable.

In men, these feelings of inadequacy and low self-esteem may turn into physical symptoms, such as ED.

Erectile Dysfunction

Blog post 13.10.19

 Adam Kay writes in The Sunday Times Health column suggesting that more men with ED go to see their GP.

He says that it can be caused by depression, stress and anxiety – which can be treated with talking therapies. But also suggests stopping smoking, cutting down on alcohol, exercising more and eating better may solve the problems. He gives advice on the main drugs that are used – Sildenafil (Viagra) and Tadafil (Cialis), possible side effects, and how they can affect use of other medications. He then goes on to discuss alternative remedies.

It is both an informative and humourous article and can be acccessed through the Times website.

Matthew Hall, Master in Clinical Hypnosis

and Specialist in Psychosexual Dysfuntion


01895810772 / 07732391008

Doctors identify two types of ED – Primary ED – those who have never experienced an erection (this is rare) and Secondary ED – occurring in people that once had a regular erectile function. Secondary ED can be reversed. The British Association of Urological Surgeons says that 90%  of those with ED can be helped with pharmaceuticals – Viagra etc, the other 10% may have performance anxiety and could be helped  with therapy

Some medications may cause ED. Also Depression, Stress, Smoking, Alcohol or Drug abuse, Chronic illness, Kidney disorders, Nerve damage from diabetes, Stroke

Common treatments are

  1. Short term treatments – which help with erections but don’t address the underlying cause.  Sidenafil, sold as Viagra, increases the blood flow to the penis which can provide short term relief – helping people with diabetes or atherosclerosis to have erections.
  2. Addressing the underlying cause Medication or exercise can improve cardiovascular health, which may eliminate ED Psychological Treatments that can reduce anxiety, increase self esteem and improve relationships with sexual partners.
  3. Hypnotherapy can tackle many of these causes and help people to live with more full sexual experience.

Sexual Addiction

Blog post from www.thebestof.co.uk/local/ealing 30/9/19

Dr Max Pemberton, the Daily Mail’s Mind Doctor, claims that sex addiction isn’t really a disease but rather an excuse to behave badly.

He cites published recent research from Sweden’s Karolinska Institute – that suggests those suffering from sex addiction have elevated levels of the hormone Oxytocin –  which promotes bonding and affection – and, the Institute claims, they are compelled to seek out sex and ‘cannot control themselves’.

He bemoans the fact that so many celebrities and public figures have used sex addiction as an excuse for their behaviours, and, after a spell in rehab, have announced that they are cured. He also suggests that others, with high levels of oxytocin – such as women in chidbirth – do not behave in this manner. He also says that many of his psychiatrist friends are more than willing to make a sex addiction diagnosis to those who will pay for one.

And, whilst it is true that Sexual Addiction has only been in existance since it was first coined by the American Psychiatric Association in 1987,  and was only recognised as a disease by the World Health Organisation last year, many see it as So-Called Sexual Addiction.

So-Called Sexual Addiction is mostly sexual obsession – that leads to people pursuing sex at every opportunity – taking great risks to health, career and relationships. As a compulsive disorder, once fulfilled, it releases chemicals in the brain that make sufferers feel good –  perhaps soothing an old emotional wound – they then become addicted to the feel good chemicals, and use them to hide away from pain.

Hypnotherapy is an excellent tool for tackling So-Called Sexual addiction, and the  emotions that lead to it. Matthew Hall has been working with Clinical Hypnosis for twenty years and has recently studied for a Diploma in Psychosexual Dysfunction. He welcomes referrals.

Matthew Hall, Master in Clinical Hypnosis


Blog Post 1.12.19

Does Watching Porn Rewire The Brain To A Juvenile State? 1.12.19

Rachel Anne Barr, a neuroscience PHD student at Canada’s Univsite Laval, writes on her research in The Conversation, having studied various surveys on how porn impacts learning and memory.
She suggests that porn erodes the prefrontal cortex – a brain region that only develops fully in adulthood – involving morality, willpower and impulse control.. This is why children struggle to regulate their emotions and impulses. Damage to the prefrontal cortex in adulthood is termed hypofrontality, which predisposes one to behave compulsively and make poor decisions.
She claims that the mental health and sex lives of porn users are affected. – with higher levels of depression and sexual dysfunction found.
This could be because porn depicts improbable sexual scenarios that foster unrealistic expectations – leading to increased disatisfaction. The porn user may be worried about their inability to sustain an erection, inability to climax, or orgasm, loss of libido, or just have unrealistic expectations of their partner.
The article does quote a psychiatrist’s observation that the material of porn has had to adapt to becoming harder, as customers build up a tolerance to content – finding conventional sex becoming boring and being replaced by themes of incest and violence – in order to get the same fix..
In the same way that a drug user finds that his drug gives off a rush of dopamine, the feel good hormone – but may need more and more to get the same effect; porn users may start to use porn as a quick fix for their sexual needs, rather than a personal relationship.
It could be argued that porn is the realm of curious adolescents, not intelligent adults. But porn addiction comes about because people are seeking an instant thrill to divert them from their stress.
If we compare it to hunger – porn can be seen as a junk food fix for sexual hunger, a cheap thrill that lacks the erotic nuance of a three course meal that has been lovingly created.
Treatment in therapy must attend to any lack of understanding of the mechanics of sex, created by fantasy. Education of the differing sex drives between men and women, as well as the commonalities is needed. It must also look at the sexual belief system of the individual, as well as the imagined belief system of their partner, the expectations of both and the communication of needs between partners.
If we are to protect the institution of marriage and foster marital satisfaction, therapy may be helpful.
Matthew Hall, Master in Clinical Hypnosis, and Specialist in Psychosexual Dysfunction


This is the involuntary tightening of the pelvic floor muscles that surround the vagina – making penetration, if not impossible , difficult and painful. Orgasm may be difficult. This can have a marked impact on the sex life of a woman – often leading to feelings of shame, embarrassment, fear, frustration and sadness. These feelings may often lead to non-reporting, so estimates can range from 2 in 1000 women ( www.vaginismusawareness.com ) to a 2010 survey that showed up to 6% experiencing vaginismus at some stage in life.

There is a difference between primary and secondary vaginismus. Primary occurs when a sexually active woman has never had pain-free penetration. Secondary occurs when previosly pain-free women suddenly develop vaginismus.

Causes can be physical and non-physical. Medical issues like menopause, infections, endometriosis, vulvodynia, vaginal dryness, pelvic surgeries and childbirth can bring it on.  There is physical therapy for these. Psychological issues such as anxiety, traumatic experiences, sexual abuse can be dealt with by relaxation training, hypnotherapy, CBT, relationship and sex counselling


Loss of libido

Depression – low levels of serotonine and dopamine can lead to lack of desire. Stress causes our dopamine resources to evaporate, so even stress management will help your sex life. What has been termed ‘the female Viagra’, flibanserin, sold as Addiyi, targets the brain – boosting dopamine – to gear up motivation and excitement – whilst dulling serotonin, the neurotransmitter that makes us self-conscious.

Stress – producing  cortisol and adenaline  – that may turn off  desire hormones

Alcohol and Drugs –  disrupting the balance of chemicals in the body

Porn – which may reduce motivation for real contact, addiction to porn may lead to false expectations and loss of interest when these don’t manifest

and Obesity –  which may lead to loss of energy.

Now, whilst hypnotherapy does not intend to interrupt a clinical treatment for depression, it can do a lot to bring the sunshine back into someone’s life. We can influence how the body produces endorphins, to help people feel great again.

Hypnotherapy can be used to enhance sexual experience,

Hypnotherapy can have a great influence on stress levels and use up the fight or flight chemicals  in a healthy fashion – turning adrenaline into excitement,.

Hypnotherapy can end drug and alcohol addiction and need.

Hypnotherapy can end porn addiction.

Hypnotherapy can tackle obesity problems.

Hypnotherapy can be used to bring back the original desire and motivations that first attracted couples to each other.

Hypnotherapy is therefore a valid treatment for loss of libido.


 Once initial contact has been made, Matthew Hall will offer to give prospective customers a preliminary phone call – free of charge – for 20-30 minutes, in order to determine the problem and plan therapy – before the first appointment is made. he will need the assurance that you can talk freely, without having to worry about anyone listening.