On July 19th 2013 Matthew was interviewed on LBC radio in a live phone in show regarding phobias. He told them ( and the listeners ) that most phobias could be eliminated in about an hour with a reputable hypnotherapist. Effective Hypnosis has a lot of experience in collapsing phobias, and helping people to live fear free lives.



‘Faer’ is an ancient English word meaning ‘sudden danger’, and apparent danger inspires fear. Phobus is the name of the Greek god who could strike terror into the minds of victims and drive the into the clutches of the god Pan – who would strike victims with uncontrollable behaviour – a ‘Panic’ attack.

Fear is normal in situations where there is a real or specific danger. It can be an enjoyable experience if we are at a fairground seeking sensation, or going to see a thriller movie. It is a learned response, that can be unlearned.

Anxiety is an unpleasant emotional reaction, that can be accompanied by unwanted physical symptoms. The heart beats faster as adrenaline pumps into the blood. hearing and sight become distorted. Palpitations can set in, making it impossible to speak. You may become physically and emotionally exhausted. Fear comes from evaluating an event or situation, anxiety is an emotional reaction to that evaluation.

Phobia is an extreme kind of fear, out of proportion to what is required in the situation, that cannot be explained or reasoned away, it is largely beyond voluntary control and leads to avoidance.

 What do we know?

According to statistics – one in nine people have a phobia of some sort; one in twenty have a panic attack at some time in their lives.

Trauma, association with trauma, and avoidance,  of people or situations, trigger phobias.

We are born with two fears – that is, fear of falling, and fear of loud noise.  Any other fears are not innate, but learned fears. Therefore we can learn new responses to these.

Fear can arrest our decision making skills, causing us to avoid making any decisions, and unable to break away from destructive habits.

How does hypnotherapy help?

It helps through tackling both the cause and the symptoms of the phobia. If we change the attitude from one of fight or flight to one of a relaxed  response, we remove the fear.

Regression is used to identify the root cause of the phobia; we can then change attitudes to the root cause first, then subsequent attitudes to repeated events can also be changed, until the reaction is collapsed completely:

Thought Field Therapy will help to reframe your mind, by releasing the negative energy stuck in your mind and body – though tapping your accupuncture points

Traumatic Incident Recovery may be necessary to deal with post traumatc stress;

Eye Movement Therapy is used to remove memory of   trauma;

Emotional Freedom Techniques are used to change trauma into positivity; again reframing the mind away from negative attitudes and building positive ones.

and Neuro Linguistic Programming is used to change attitudes .

We train the mind to completely reject previous negative patterns of thinking and reacting, and train them to create a solution to these patterns.

Past Life Regression is also used, if necessary, to uncover fears that seem hidden from your experience. If we cannot find a root cause of a phobia in everyday experience, we may need to look for it elsewhere. This is not an”out there” exercise, but a tool that is used to facilitate change.

In December 2010 the Daily Mail reported that one in five women were afraid of going to the dentist. They report that extreme dental anxiety is noticed in 19% of women by the NHS Information Centre. This is also seen in 10% of men.

This may be due to a fear of imagined  pain involved, a fear of needles, a fear of helplessness, or any other reason. Effective Hypnosis has been involved in hypnotising people in the dentist’s chair. Hypnotherapy can help to examine and eliminate fears.

Matthew will look at persistence –  thinking about the fear all the time; avoidance – avoiding situations where the fear might surface; reasoning – recognition that this isn’t normal; and disablement – when people can’t work or socialise because of this fear.


Fear of flying – Aviaphobia –

Matthew gets consulted on flying phobia quite often. Virgin Atlantic, who run a flying without fear course,  estimate that one in five people have a fear of flying, but that about 95% of these can be cured of it. Hypnotherapy can help.

There are a number of causes, sometimes associated with other phobias. Sometimes the cause is a fear of being trapped in an enclosed space for a long period of time; sometimes it is a fear for the safety of the aircraft; sometimes a worry about terrorist activity; sometimes a social phobia; sometimes a feeling of being out of control; sometimes post traumatic stress – the remembering of a previous event that leads to similar experiences becoming difficult – the incident remains in the sub-conscious and is readily activated by an associated stimulus.

But, statistically speaking, flying is a lot more safe than driving, and hypnotherapy can help people overcome their irrational fears. Matthew will take the client through every stage of their journey in hypnosis, removing all fears.

Exam stress can make the mind go blank and prevent success. Matthew will help you to deal with exams without worry.

Hypnotherapy can help by altering the reactions, and establishing a more positive mindset. This can open up the world to you.

Other areas of expertise – Acrophobia – fear of heights, as above, this can be involved in flying phobia

Agoraphobia – fear of open spaces

Anthrophobia – fear of people, as above, this can be involved in flying phobia

Aracnophobia – fear of spiders – this is a common phobia, and can be similar to fear of tiny creatures

Aquaphobia – fear of water – Matthew has helped people here with regard to  learning to swim

                                         Claustrophobia – fear of closed spaces, as above, with flying phobia, also driving.

                                         Hematophobia – fear of blood – this can be debilitating in choice of career

                                          Lalophobia fear of public speaking – this can also involve exams, as well as public presentations. Matthew gets requests from people in the business world as well as students. Social Phobia comes in too.

                                         Ophidiophobia – fear of snakes


Effective hypnosis could be the answer for you.