Addiction Intervention Consultancy in West London – Hillingdon and Ealing

 Matthew Hall has been involved in   addiction intervention since  1997, when he was first introduced to hypnotherapy. He gave up smoking in July 1997, and as he has been through all the cravings of addiction himself –  he is ideally equipped to help others  to quit smoking as well. Although not qualified until the end of 1999, he was encouraged to practice with people quitting  smoking from the first  six weeks into training. He was successfully intervening and stopping many people smoking before he qualified. There have been thousands of  successes since then. This site has a whole section dealing with smoking cessation. His expertise is continually growing and developing. Effective Hypnosis was voted business of the Year in both 2016 and 2017  in Ealing, in  awards, by satisfied customers, many of them former addicts.


 The Center for Social Justice has reported, in September 2013, that the UK is the addiction capital of Europe. They suggested that more needs to be done to tackle the root causes of addiction  so that people have a greater chance of breaking free.  Perhaps this is true. But a lot of time can be wasted delving around in the past – when hypnotherapy can often produce immediate results. We realise  that many people who become addicted are looking for instant gratification. We seek to create a positive identity of both being healthy and being in control of an addiction. Effective Hypnosis offers a valid alternative to addiction. Hypnotherapy can reverse bad habits by communicating with your unconscious mind. We use imagery that helps you to see, feel, and experience yourself as recovered – providing motivation to make it a reality. The subconscious mind will accept these future visualisations as a memory, and change becomes easier.

|What would it feel like to have never taken your addictive substance? Through age regression we can alter your  perceptions to take you to a place of no concern about the substance.

What is addiction?

People have always used mood altering substances to change the way they feel. This is normal, but depending on a substance is not. History tells us that people got drunk to shut away painful experiences – not just because they liked the drunken feeling. Early in the  last century cocaine and laudenum were used regularly as pick me ups – before the dangers were realised. Also tranqullisers and pain killers have been now recognised as addictive.

A meridian therapy view  ( explained below in Techniques) is that alcohol or drugs suppress your lower emotional states – allowing you to experience higher emotional states. By using EFT or TFT we can intervene in order to  change the programming in your subconscious – to allow us to access the higher states without substances. Using tapping techniques is an excellent way of changing the way you feel.

To have  an addiction is to continue to do anything in spite of negative consequences. When we think of drug use, in which we include alcohol, we have to watch for : compulsive use – where the user feels compelled to use a drug ( though this does not exclude an activity, like gambling ); lack of control: and continuation, despite the consequences. Much the same can be said of sexual addictions – people are looking for instant gratification here too.


There may be an underlying psychological cause that is leading you to use drugs. But often, once addicted, you may hate yourself, and withdraw from connection with the world. Hypnotherapy will look at healing anger, healing anxiety, and healing depression, as  tackling these will ease cravings.

Addictions often start as a coping mechanism, a way of running away from pain, difficult circumstances or decisions, or can be the result of a search for true happiness. You may take a substance in order to cope with the stresses and strains of everyday life, or the absence of joy in your life.  Often the quickest fix, or way to release dopamine, is sought. But once your body has got used to the substance, you  require more and more to achieve the same effect. This may lead to a breakdown in motivation, loss of work or income, lying and stealing, and even taking away everything you love and care about.

A basic characteristic of addiction is that people who suffer from it, do not believe they do – they only become aware of it when they suffer damage, which awakens them to the recognition that something has to change.

How addiction happens –

When a person engages in an activity they enjoy,  the neurotransmitter dopamine is produced, resulting in feelings of pleasure. When you try a drug –  the drug causes a huge surge in levels of dopamine,  which results in more intense feelings of pleasure.  The brain remembers the pleasure and wants it repeated. But normal dopamine activity is reduced – and the disrupted dopamine system wants more artificial stimulation. If the process is repeated often enough,  eventually the addicted person becomes incapable of feeling any pleasure from the drugs.

In the same way, addiction to pornography never satisfies. Once a user has satisfied a lust then they seek more and more to get the same hit. The images and video clips need to get more and more extreme. This can have unfortunate consequences – taking up time and leading to social disgrace.

Hypnotherapy will aim to take you to such a deep level of trance that innate neurotransmitters will kick in again, to establish a forgotten way to function. Through use of future imaging you can envisage yourself as a happy, confident, non-user. Your brain will accept this as a new memory and rewire the neural pathways to create powerful change. Through hypnotherapy you can learn to instantly produce endorphins – the bodies natural opiates – so there is little need for drugs. Call Matthew Hall for an Addiction Freedom session.

Over the course of establishing an addiction, a user  builds up a relationship with their substance. It is part of the job of hypnotherapy to put an end to that relationship, establish coping mechanisms, and deal with any craving to continue that relationship to the substance. It also aims to put joy into your life, so that the need to use disappears. When we learn a new way to respond to the stresses and strains of the day our brains change. This is the process known as neuroplasticity. There are changes in the neural pathways and synapses to help us to retain the knowledge. The changes can lead to life change – so that we are not victims of addiction, but masters of our future. Rather than feeling a helpless victim of an addiction – hypnotherapy is about taking the power back, to gain freedom from addiction.

How it affects us –

The published figures, of July 2009, say that there are 974,000 cocaine users in the UK; 586,000 Ecstasy users; 29,000 heroin users, and 2,546,000 cannabis users. This effects us all, as nearly everyone will know of someone that is affected..

Obviously, with the breakdown in the users  moral code that can occur, there are responsibilities to others that can involve authority. Matthew would like to make it clear that everything will be dealt with in a confidential manner – your treatment will not be discussed with anyone without your permission.

Using a variety of techniques, alongside   hypnosis, Matthew can teach you the skills you need to escape from your addictions.  Tapping into the wonderful power of the subconscious mind we can free you from your addiction and prevent relapse. This is also backed up by scientific research. Harefuah, the journal of the Israel Medical Association, noted a 90% success rate with group hypnosis for  overcoming drug addiction, in 2008. Call Matthew Hall for a chat about  Addiction Freedom.

The  intervention techniques –

 These include Hypnosis, Ego State Therapy, NLP –  Neuro Linguistic Programming,  EFT – Emotional Freedom Techniques, TFT – Thought Field Therapy.

Ego State Therapy examines the different parts of the personality that keep an addiction going, as well as the part of the personality that doesn’t want this, then creates a dialogue to resolve the problems.

NLP involves changing the way you see things, and can be very effective in ending the relationship to a substance

Both EFT and TFT are meridian therapies. They are based on an ancient Chinese philosophy that there are flows of energy running through the body. These therapies teach tapping sequences, which remove blockages in the flows of energy, making it easy to overcome cravings. A mindshift takes place within the meridian system. This helps with resetting the brain away from addiction. A biobalancing of the brain takes place- and the former user is empowered.

Once you have these techniques you will no longer be a victim of addiction – you will be, once more, in control of your life – gaining freedom from addiction. This is not about mind control, it is about giving you the control.  Phone 01895 8107720 or 07732391008.



Whether it’s alcohol, cocaine, heroin, or cannabis,  Matthew has a proven record of expertise here –  see the testimonials in –  this has saved the former users thousands of pounds, and helped them gain better health too. The testimonials illustrate  how people’s lives have been changed.

There are also sexual addictions – to masturbation, pornography, visiting massage parlours, hiring call girls, and addictions to various kinks – that Matthew is happy to help quitting with. Do call for a Pornography Freedom session. 01895 810772 /07732391008 . Matthew qualified with a  Diploma in Specialism in Psychosexual Dysfunction in 2019.


In 2017 there were 875,000 users in England and Wales, and cocaine use is increasing. As a party drug it can provide euphoria for up to an hour, but the effects diminish with repeated use, so you need more to get the same high.

Cocaine is a stimulant that provides a false sense of energy and euphoria that triggers the release of dopamine into the body. This is highly addictive – due to the affect on the dopamine receptors – giving almost instant pleasure. but continued use damages those receptors – needing more to get the same effect. It also leads to depression through withdrawal symptoms.

Cocaine does boost people’s confidence but it can lead to cancer, depression, strokes, agitation, exhaustion, inability to sleep, and broken relationships. It causes the blood vessels to constrict, raising blood pressure, and increasing the risk of stroke and heart attack.  Angina is a risk too. Cocaine use can result in great risk of heart attack or stroke, with all the negative side affects from these, and long term use can damage your liver and your mental health can suffer too – leaving you with anxiety and depression.  It also has a side effect of adding to weight – because users are ravenously hungry after use.

Hypnotherapy can refocus your mind away from the craving and short-term goal orientated thinking – to become free of fixation. Ego State Therapy can be used to overcome the part of the personality that wants to continue.

In August 2016, Benjamin M said about Effective Hypnosis

Matthew Hall is a magician. I haven’t used cocaine for three months, and I’m not even tempted. My friends are amazed at the transformation in me. I have cleaned up my act and am going to be sending more people to his practice.



Matthew gets a lot of calls regarding both alcohol and cocaine – the users using in order to pick themselves up after heavy drinking making them sleepy – this can be dealt with together, successfully.



There is a definite link between Skunk Cannabis and psychosis – healthy people can become psychotic, through THC – a major component of skunk.  Grown intensively indoors, it is up to three times as potent as hash or weed. Research at Reading University in 2015 has shown that smoking high potency skunk can damage the part of the brain responsible for communication between the two brain hemispheres.

Cannabis awakens receptors in the brain that produce dopamine levels. But dopamine can increase the chance of a psychotic episode in addition to making people feel good.

In December 2015 research was published by Ian Hamilton, of the University of York, suggesting that drug services for cannabis are naive. He says that cannabis psychosis is recognised and treated, but that dependency to cannabis is not –

” You’ve got a culture within drug services of seeing harder drugs like heroin or crack cocaine as very problematic, but cannabis is seen as a lesser problem and treatment  staff don’t really know what to do  about dependency.”

The effects of using cannabis gets smaller over time – so that users need more to get the same high. The University of Michigan Medical School published in JAMA Psychiatry in July 2016 –

” Something that was rewarding to most people was no longer rewarding, suggesting that their reward system had been ‘hijacked’ by the drug, and that they need the drug more in order to feel reward.” Dr. Mary Heitzeg.

Effective Hypnosis may be the answer you are looking for. We help people to quit cannabis. Call Matthew Hall for a  Cannabis Addiction Freedom Session. .


Research has shown that the cannaboloid receptors in the brain actually shrink with continued use of cannabis. Therefore the body will need more cannabis to get the same effect as before.  Hypnotherapy can help.

In August 2012, Matthew worked with a couple who were spending £280 a week on their cannabis habit.

A lot of cannabis users will argue that it is the only thing that can help them to relax – but if it releases inhibitions to such an extent that you alienate those around you, where is the benefit in that? Come to Effective Hypnosis to learn hypno – tranquilising techniques – producing natural opiates – and you will not need drugs. Give up drug addiction with an addiction therapist.

Blog Post on Janury 2013

The Journal of Psychoneuropharmacolgy reports on research at the National Institute of Drug Abuse, in Baltimore. They report that, contrary to popular belief, it may be cannabis that leads to smoking cigarettes, and not vice versa.

They say that evidence has shown that exposure to THC, the main psychoactive ingredient in cannabis, increases the addictive properties of nicotine. It is true that it is a longer process to come off cannabis addiction – as it stays in the body for a month, where nicotine only stays in the body for four days. But many people in the UK will mix their cannabis with nicotine anyway. there is a constant debate as to whether or not it is the addiction or just the habit that keeps people on cannabis.

But the good news is that giving up both the addiction and the habit of using both cannabis and cigarettes can be achieved through hypnotherapy, with FREE FOLLOW UP sessions, if required.

The stereotypical image, of a down and out who does nothing except feed the habit, is outdated. Many drug and alcohol users are highly functional individuals who hold down steady jobs. There is the illusion of control.  But,  if it causes a problem in your life, and you still continue to do it, despite the negative consequences, then you may need help to change.

If; –

you get high alone; you find your friends are determined by your drug use;  you smoke to avoid dealing with your problems; the use causes problems with memory, concentration or motivation; you get anxiety about replenishing your stock, – then you may need help.

Speaking to the subconscious part of your mind Matthew can give direct instructions for change. You can put incredible joy into your inner mind, so that you won’t need the fix or high.

If your child has become withdrawn, moody and aggressive, it may be that they have been experimenting with drugs.  In July 2009,  11, 000 children are being treated, in the  UK, for addictions to alcohol and drugs.Whilst Matthew will be happy to work with them, nothing can be achieved without their co operation.


Do you use alcohol to cope with anger, frustration, anxiety or depression? Do you use alcohol to feel confident? Is your alcohol use affecting your relationships with other people?Would you like to stop drinking alcohol? Would you like to reduce your alcoholic intake and take back control?

Achieve alcohol addiction freedom without any feeling of stress or deprivation.

The Statistics on Alcohol 2016 reveal that there were 1.1 million alcohol related hospital admissions in the year from 2014 – 2015.

 Is alcoholism a disease or an addiction?

 Dr Max Pemberton, author and  MIND DOCTOR for the Daily Mail writes, in June 2015, commenting on the confusion created by referring to alcoholism as a disease rather than an addiction.

 He says that the “Disease Model” of addiction was first promoted in the late 1990’s in America, and soon spread to other parts of the world. The thinking was that drinking alcohol flicked a switch in some people’s brains that made it hard to stop. It is suggested that labeling alcoholism as a disease may have ensured that health insurers did not avoid funding treatment.

 But the trouble with this labelling, as argued by Max Pemberton, and a 2016 article in the Lancet Psychiatry, is that it disempowers people. It takes away the element of personal responsibility and accountability. Max feels that drinking is an attempt to blot out intense emotional pain and psychological distress – recovering from an addiction is about taking responsibility and doing something about dependency.

 Also, the model of thinking which says an alcoholic is a helpless victim, who can do nothing to help himself without the intervention of a higher power, is something that disempowers. Don’t think that Effective Hypnosis is against the higher power – we are all for it , but –  recovery from addiction is possible with the power of the mind. If you do feel helpless against the power of your addiction –  then hypnotherapy may provide you with the means to take your power back. The Alcohol Anonymous thinking is based in Christian abstinence plans, which may work for some, but not for all. Hypnotherapy will focus on raising the power of the client, so that they can overcome addiction.

 Hypnotherapy is an excellent  way of tapping into the  innate resources of the mind and can help to conquer alcohol addiction. We help people to quit alcohol.

 The Global Burden of Disease Study 2010 stated that alcohol is the third highest cause of death worldwide (after high blood pressure and smoking ).

Over the centuries alcohol  has become established as the country’s favourite drug.  It seems culturally acceptable, as it is a regular feature on the most popular TV soaps, a reason for social gathering that shows people as relaxed and reasonable( but the truth is often far different), – and to regularly go out on weekend nights to drink to excess seems to be acceptable to many, particularly the young.  The University of Nottingham produced research,  in 2018, suggesting that 50% of tv programmes and adverts, in peak viewing times feature alcohol use – which seems to perpetuate the sociability model . But the majority of anti social behaviour on drinking  nights, and also the majority of hospital admissions, is alcohol related.

Statistics show that 25% of the population indulge in binge drinking. In 2008 there were 4400 deaths from alcoholic liver disease in England. This makes it the fifth highest cause of death. It is thought that 40% of pregnant women drink – risking Foetal Alcohol Syndrome Disorders at birth.

But it is not only binge drinking that is worrying. Researchers at the University of Sunderland reported in the journal BMC Public Health, in May 2013, that stay at home drinkers, particularly wine drinkers, were likely to ignore safe guidelines and risk damage to health .

The Sunday Times reports, in January 2016, on a Drinkwise survey  saying that one in five people over 50 are drinking to excess. They say that failure to cope with stress is a major factor, also depression and a sense of failure on approaching retirement. Hypnotherapy can help here. Call Matthew Hall for a Stop Alcohol Addiction Session.

Drinking  is reported to put 1,500 in hospital everyday – in September 2010. The Daily Mail reports, in April 2011, that one in five women drinks to excess, “self medicating against the stresses and strains of the day”. Hypnosis can change this.

The Mail on Sunday reports on an American study in the Journal of American College of Cardiology, in April 2013. They state that binge drinking in young people can trigger heart disease. Previous studies have not studied college students, but concentrated their warnings to older people. But now the University of Illinois has evidence of this happening in young people – who are, in fact, the most likely group to participate in binge drinking.

The Metro reports, in August 2013, that hospital admissions for liver disease in young women, aged 20 – 30,  have risen by 112% in London, over the past decade. Alcohol Concern notes that it is not women in the lower paid jobs, but mainly professional women, with managerial positions. Alcohol for them is not seen so much as a crutch, but a lifestyle choice – whilst they do not realise that they are binge drinking. As a result, Alcohol Concern says, they are seeing women in their 40’s dying from liver disease.

Alcohol is linked to five cancers – liver, mouth and throat, oesophageal, breast and  bowel. Drinking makes both men and women less fertile. Heavy drinkers get more than usual chest infections. Heavy drinking ages people so that they look far older than their years. Heavy drinking slows the neural pathways  – making it more difficult for the different parts of the brain to communicate. Heavy drinking will damage the heart.

Of course, we know that people have drunk not only because they enjoy the sensation, but also because they wish to forget painful experiences. Drinkaware has published a report in  July 2011, stating that the majority say that they cope with stress through use of alcohol – 73% of women and 76% of men. Matthew can help you to understand the causes and cues that set off the cravings for alcohol, and then give new suggestions for living alcohol addiction free.

Recent research at two universities has been published in 2011 – the University of Georgia and the University of Bristol –  have looked at alcohol and bad behaviour. Men and women were given alcohol and then shown photos – whilst being asked which emotion was being expressed. Men tended to interpret disgust as anger. Alcohol affected their ability to read emotion, which led to men behaving aggressively and a bigger role in criminal behaviour.

Hypnotherapy can intervene to  help the user to effectively deal with these problems, so that you can either cut down or cut it out altogether.  It is a process of resetting the receptors that provide us with endorphins, making us feel fantastic in every way, so the need for alcohol disappears. Visualisation will be used so that you can build a picture of the person you want to be.

When we are under stress, our serotonin and dopamine levels dip, and alcohol takes them up again, but sometimes too high. Hypnotherapy can help us to do this naturally. Use Hypno-busting to stop this habit.  Phone 01895 810772.

Do you binge drink until you fall over? Hypnosis can help  you.

Have you been violent after drinking? Hypnosis can help you.

Have you been treated in hospital as a result of drinking? Hypnosis can help you.

Have you been arrested as a result of drinking? Hypnosis can help you.

Have you had financial difficulties as a result of drinking? Hypnosis can help you.

Have you been dishonest about your level of drinking? Hypnosis can help you.

Have you had periods of blacking out after a drinking session? Hypnotherapy could be the answer.

Once you have stopped your liver will start to rejuvenate within two months. Your skin will improve. Your brain will start to heal.

With Alcohol Addiction Freedom we run three sessions, over a period of roughly six weeks. Control alcohol intake with an alcohol therapist.

Painkiller addiction

This can lead to heroin addiction – according to research published in December 2015 by New York University. Joseph J Palmar found, in a survey of 15,000 high school students, that 25% of high school heroin users had started with addiction to prescription opiates.

” A lot of these teens don’t realise how physically addicting these pills are … they need to look at all the people becoming addicted to and dying from heroin addiction. Most started on pills and felt they had no choice but to move onto heroin.”

Effective Hypnosis has dealt successfully with addictions to the opiates codeine and tramadol, withdrawal from sleeping pill addiction, and heroin addiction itself. We help people to quit prescription drugs addiction. Phone for a chat about Prescription Drugs Addictition Freedom. We not only do pain management sessions – we also have hypnotherapy for pain killer addiction.


Compulsive shopping

Being a shopaholic can cost you  a fortune – it doesn’t have to be this way. This may be a high priority in the recession, as people may find that they cannot buy what they are used to. See our testimonials section for an example of the power of hypnosis.

If you have lost your job, one of the ways of dealing with the stress may be to give in to this habit, which cannot be sustained on benefits. Hypnotherapy can help you overcome this habit. We can fix you. Phone 01895 810772 /07732391008 for a chat about Shopping Addiction Freedom.


– There is a testimonial in the weight loss section above explaining how Matthew can help you to cut out chocolate in your life, whilst maintaining the feelgood chemicals that come with it. Chocolate addiction can lead to more problems than just weight gain – spots, lethargy, diabetes, dental problems, mood swings. Try hypnotherapy to gain freedom.



Sugar and fizzy drinks,etc. Often people will use fizzy drinks to get an energy boost. But this is deceptive, because there is a dip in energy after the boost – making people think that they need another. In this way the addiction can be built up quickly, through binging  – that leads to sugar highs,  and craving when needing sugar. researchers at the Universities of Berlin, Warwick and Lancaster published in the journal Neuroscience and Biobehavioural Review in 2019; stating “our findings indicate that sugary drinks or snacks do not provide a ‘quick refill’ to make us feel any more alert… if anything sugar will probably make us feel worse”.

A 330ml can of Coca Cola contains 35g of sugar- equivalent to ten teaspoons. Since the World Health Organisation recommends that adults eat only six teaspoons a day, just one can a day can lead to danger.  A sugar addiction can lead to rotting teeth, damage to bone marrow, high blood pressure, increased appetite  and rapid aging of the skin and body. Hypnosis can help restore the body.

Do you think yourself a “Sodaholic”? Phone 01895 810772 / 07732391008 for a chat about Sugar Addiction Freedom.

 Pornography Addiction

The Oxford English dictionary defines pornography as –

“Printed or visual material containing the explicit description or display of sexual organs or activity intended to stimulate sexual excitement”.

The internet started a revolution in  how we access information. Many people have used it positively to follow  interests and study, and to keep up with friends via social media. And then there’s porn.

 Many people use pornography with no side effects at all. However, excessive use can lead to a number of social and sexual problems – excessive shyness, premature ejaculation, inability to orgasm, erectile dysfunction.  An Italian study found that addiction can lead to sexual dysfunction,a UK study found that it can lead to loss of interest and desire. Hypnotherapy can help to unlearn the cravings and dependence and to rebuild a satisfactory experience of what is one of life’s greatest pleasures.

Do you suffer angst as a result of going without porn? Do you plan your life so that you have time to view porn? Do you lose track of time viewing porn – sometimes for hours?

Is it affecting your relationship or preventing you from seeking one? Is it causing problems – Low interest in partner? Relationship tension? No spare time?Do you conceal your screen time to hide your porn viewing?Do you feel bad after viewing porn- Guilt? Depression ? Shame? Self-loathing? Have you ever viewed porn in a risky situation – In public? At work?

Sexual Addiction

Research at the University of Minnesota in 2018 has suggested that one in ten men and one in twelve women suffer from what they call Compulsive Sexual Behaviour Disorder. This is said to comprise  failure to control intense sexual urges,  leading to sexual behaviour that causes marked distress or social impairment. This can lead to neglecting social activities or personal health. They may continue to engage despite adverse consequences and diminished enjoyment. Some claim that this is just a high sex urge and is not really  an addiction but, whatever you call it, Effective Hypnosis can help.

Matthew is currently equipped to help with this through hypnotherapy but  is  studying  for a diploma in Psychosexual Therapy in 2019 – in order to provide a far deeper level of service..


People can also build a dependence on visiting massage parlours or ladies of the night. Effective Hypnosis has had direct experience in helping people in many areas of sexual distress. We can help with a wide variety of sexual anxieties, without guilt, shame or embarrassment. If people have problems with erectile dysfunction, or inorgasmia then Effective Hypnosis can help.  We are dealing with many sexual addictions in 2020 via Skype. Call now on 07732391008 /  01895 810772.


If you are booking an appointment for a spouse, for any addiction, please make absolutely sure that they want it. We have had many spouses fail to attend due to lack of commitment,

We have over 300 testimonials on , do have a look

Matthew Hall can be contacted on 07732391008 or 01895 810772, via email onCredit Card Logos

Effective Hypnosis is now taking card payments – so that you can stagger payments.